Keys to the Kingdom Date and Time: TBD

Sponsored by:

Webinar Topic:

Intellectual property (IP) is the cornerstone of the digital content marketplace. Profitability and success are predicated on the ability to protect this IP, and thereby monetize it completely. The ‘keys’ to this kingdom come in many forms, including symmetric keys and asymmetric private and public keys. They are used for many purposes, including encryption, authentication, and node-locking. Loss of first-level keys allows piracy of a given media title or software game. As deeper or more system-critical keys are exploited, entire platforms become susceptible to widespread piracy – allowing hackers to instantaneously rip media libraries, unlock subsidized devices, snoop on e-banking transactions, and compromise VoIP communication infrastructure.

This webinar will discuss the various contexts in which keys are used to protect the value of your intellectual property and to preserve the privacy of your end customers. It will also discuss the various types of attacks that such keys are susceptible to in today’s world of rampant piracy and organized hacking. We will evaluate the effectiveness of traditional techniques for key protection in the context of this threat landscape. We will also present a new offering from Arxan Technologies that combines white box cryptography with comprehensive application hardening for durable and resilient, yet low impact, IP protection.

Webinar Speakers:

	Amena Ali Chief Marketing Officer Arxan Technologies, Inc.
Ted Garcia is currently the Supply Chain Lead for Capgemini’s Media & Entertainment Consulting Practice. As such, he works with most of the major motion picture and television studios on the organizational changes necessary to leverage best practices in supply chain technologies and processes. Garcia has focused his career on supply and demand chain management across a variety of industries including aerospace, agriculture, consumer products, chemicals, electronics, construction materials and entertainment. Prior to joining Capgemini, Garcia was with Universal Studios/Vivendi Universal and managed the shared service organizations that supported studio and theme park operations. Ted has also worked with the United Nations, US AID, the Aga Khan Foundation and numerous governments and private enterprises in South East Asia.
Arxan Company Description:
Arxan protects Intellectual Property (IP) from software piracy, tampering, reverse engineering and any manner of theft. We protect software , and fortify License Management and DRM applications. Our patented technology includes but goes beyond obfuscation and encryption to actively defend, detect, and react to attacks. Arxan makes privacy and tampering virtually impossible, so developers of DRM enabled applications can meet target robustness requirements and safeguard copyrights and revenues. For the past 5 years, Arxan's IP fortification technology has been protecting America's critical military information. The company's products are based on advanced technology developed at CERIAS, an NSA Center of Excellence in Information Assurance at Purdue University.