Archived Webinars - September 2007



From the Desktop to the Pocket: The Evolving Online Entertainment Market Goes Mobile
Entertainment content is becoming more personal and focused; social networking and user-generated content are surpassing commercial media; mobile networks and devices are becoming better, faster, cheaper and connected to broadband networks. Anyone who is offering online entertainment or advertising needs to understand how the new online world will be expanding from computer desktops to mobile handsets around the world.

Date and Time: Wednesday, September 26, 2007 - 10:00 am (PST)
Presented by: In-Stat
Sponsored by: SPONSORSHIP AVAILABLE



Panelist(s):

Gerry Kaufhold Principal Analyst In-Stat Since 1991, Gerry Kaufhold has been with In-Stat, creating business models that are capable of predicting the dynamics of products for emerging, high technology marketplaces. He brings a unique and powerful insight to his analysis. Gerry Kaufhold founded, and is a Principal Analyst for, In-Stat's Converging Markets And Technologies Information Research Service. He analyzes technology trends in the Multimedia industry, and forecasts the growth of emerging Multimedia applications that are delivered over Ethernet, Cable TV, Satellite, Wireless and Digital Terrestrial network systems.

David Chamberlain Principal Analyst In-Stat David Chamberlain is a Principal Analyst covering Wireless for In-Stat (www.in-stat.com). A member of the wireless data industry since 1993, most recently he was a Principal Analyst with Alloy Research and spent several years directing the Wireless Internet Services and Networks service for Probe Research. Mr. Chamberlain has covered mobile devices and services, smartphones, messaging, 3G and location based services. His industry background includes consulting assignments with Clearnet (Canada) and Ameritech's launch of CDPD. He has had hands-on contact with equipment, network operations, sales and customer care functions at wireless carriers.

Today's multimedia cell phones are just one example of a broad range of new portable lifestyle devices that are evolving into personal entertainment and communication devices. Wireless networks like 3G, Wi-Fi, and WiMAX are all spawning a new generation of multimedia devices that will offer much more than voice communications and text messaging. Mobile entertainment will be expanding to include:

• Still image applications
• Games of all types
• Personal video
• Music
• Broadcast video services

This Webinar will utilize findings from recent In-Stat research to define five activities that the high-tech market research firm sees emerging in this space. In-Stat's expertise is unique in that they cover all of the Pay-TV markets, online entertainment, the PC industry and major infrastructure build outs in addition to "soup to nuts" of everything that touches the cell phone industry.

In-Stat principal analysts Gerry Kaufhold and Dave Chamberlain will provide their expert analysis of where the growth will occur and how mobility is entering a significant market transition. The Webinar will answer questions such as:

• What have consumers said they want, and don't want, on their personal entertainment devices and cellphones?
• What have consumers said they want in terms of mobile broadcast TV services?
• Will the market open up for new participants?
• How important is user-generated content and social networking? Can today's mobile devices provide the best user experience?
• Will the traditional cell phone business model fracture?
• Will current cell phone designs be able to survive this transition?
• Does Apple's iPhone represent a sea of change in the mobile entertainment world, or is it just a blip?