Mobile music now accounts for approximately 40% of record company digital revenues, according to the IFPO. This is a significant market with digital music spending in the US forecast to reach $2.5bn in 2011. The fastest growing sector of the mobile music market is off-deck where content owners are in control and experience higher margins and more repeat sales. Find out why going direct-to-consumer is so compelling.

Understand how the mobile music market will evolve and how you can capitalize on this new opportunity. Will the launch of the iPhone change things? Which of the two models – OTA and sideloading – will win out? Why are more and more brands moving to the mobile web? Hear from the experts in the industry how the mobile web is changing the way the music industry does business.

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